An Entrepreneur’s Guide: Get Noticed During Coffee Breaks At Tech Events

 Digital tech events and summits are back! This means that it’s time for entrepreneurs to pull up their socks and aggressively promote their offerings before investors, VCs, and prospective buyers in the “real” world. 

While you may have also booked exhibit booths as well as signed up for presentation sessions before tech experts, there’s also another window for you to pitch your start-up at conferences, i.e., during the 15-minute coffee breaks between sessions. 

This blog is your standalone resource to make that time at the top technology conferences count! Read on: 

Go Easy 

We know that there are infinite opportunities to pitch your start-up at tech start-up conferences, but be mindful that investors are humans too. They may need the coffee break to unwind after back-to-back learning and networking sessions. 

It is recommended that you start the conversation by taking a genuine interest in what the other person has to say. Break the ice by discussing the sessions or the goals they seek to attain at the conference. 

Then, ask for permission to introduce your idea, and if they show interest, put your best foot forward! Try not to hoard the entire break. We suggest that you keep the whole exchange to a maximum of 7-8 minutes. Of course, if they seem interested, do get talking about when you can schedule a meeting!

Do Your Bit 

It should go without saying that you should have a well-researched start-up pitch ready for the time you spot a well-known investor at a digital tech summit. 

While many will tell you to be spontaneous, a prepped-up pitch can be invaluable for you, especially when you are caught by surprise or are feeling anxious. 

At the same time, remember to ask questions when you meet with investors at tech start-up conferences like the Internet 2.0 Conference. Don’t simply wear them out with details about what your start-up can do. 

Get to know them and ask questions like whether they have a specific geographic concentration or specific investment criteria. You can use this information to pitch your idea accordingly. 

Leave An Impression Through Storytelling 

While you can go on and on about the features of your product or service, the story of your start-up and how it is making a difference in the lives of people will make others sit up and pay attention. Yes, it is essential to talk about your start-up’s USPs at a digital tech summit, but to draw in people, you will need a good story that helps them to visualize the bigger picture.

To wow investors, make sure that you hook up the story with numbers to show that your ideas won’t only make an impact, but will also sell in the long run. So, have key business metrics and numbers handy.

The top technology conferences will be back in 2022, so we sure hope that these tips help you make the most out of your time at such events. Do you have more such suggestions and tips for entrepreneurs who wish to boost brand recall at technology conferences? Let us know!