Web Design & Development: Best Practices For 2022

As businesses continue to step into the online world to draw more customers to their stores, the demand for web design and development services will only grow! Granted that people now prefer mobile applications to connect with businesses and to shop, websites will still reign supreme as the virtual face of organizations in 2022.

Therefore, to make a good, lasting impression, business websites need to adhere to the latest design standards, must be user-friendly, and impeccable too. Businesses simply cannot afford to dish out outdated, scammy, or fraudulent-looking websites with poor-quality images and fake, duplicate content in this era of cut-throat online competition. Through this blog, we will highlight a few good practices that were shared at the best tech conferences by well-known web designers and coders:

Bold, striking colors

Move over pastels! People are really going gaga over stylish websites with saturated, bright shades. This not only helps brands to stand out, but it also caters to the young crowd that likes pop colors. However, it is essential that designers also use enough white spaces on the web page for the colors to actually ‘pop’ and grab eyeballs.

Website loading time will be critical

With people spending more and more time on the world wide web, they will expect websites to load in less than a second. If your website loads haltingly, users will simply move on to your competitor’s website! Therefore, to increase conversations and lower bounce rates, do pay attention to this aspect of website development.

Integration of AI-enabled chatbots in websites

While chatbots have become mainstream, we will soon be seeing more intelligent, AI-enabled ones in the near future. Given that most people are accessing customer support services from the comfort of their homes due to the pandemic, organizations must walk the extra mile to make this experience as smooth, seamless, and efficient as possible. With AI-enabled chatbots, business owners can ensure 24/7 accessibility without having to worry about putting a strain on their resources. We will witness rapid adoption of such systems in 2022.

Increased focus on accessibility

The fact that a majority of websites aren’t made keeping in mind people living with disabilities will be underlined at several post COVID tech conferences in the USA, such as the Internet 2.0 Conference. A few updates, such as discernible contrast between a website’s background color and text, options to increase or decrease text size, having focus indicators and alt text for images, can go a long way in guaranteeing accessibility. This ensures that more people get to interact with your website and also elevates your brand’s reputation.

Conclusion

From more accessible, animated, and voice-search enabled websites to smoother navigation, users want their favorite websites to keep up with the trends. These are just some of the best practices that web designers and developers will be expected to adhere to in 2022. To brush up your knowledge regarding the latest design and web development trends, attend some of the best tech conferences to expand your horizons and build connections with reputed tech experts.